Friday, May 29, 2009

Inviting Community and Commerce

Building the world’s most vibrant BI community is at the core of our every thought at Jaspersoft. I’ve written before about how seriously we take this responsibility and how our investments (time and money) are lined up to support it, from our new JasperForge to our measurement and metric system called the Community Vibrancy Index (CVI). What I’ve not highlighted before is the integral role that exists between our community efforts and our commercial success. Building and maintaining the optimal balance here is critical for Jaspersoft’s open core model to succeed.

Community members provide the experience, time and attention, and passion – that help to make our products better with every release. Commercial customers provide us with fuel (revenue from subscription sales) that enables us to deliver the very best open source business intelligence products possible. While this is a simplification of the intricate roles being played by our community and commercial customers, one of these groups without the other results in a far less capable Jaspersoft. If Jaspersoft were a human body, the community would be our heart and the commercial customers would be our mind. Not a bad metaphor . . . as I transition into how we put that into action.

On the heels of the launch of our new community web site, the JasperForge, we even more recently debuted a new commercial web site: While the technology employed in this new commercial site is every bit as impressive as our Forge, what I’m most pleased with is the emerging linkage between the two properties. More and more, our community is becoming our commercial customers. In turn, more and more, our commercial customers are genuinely part of the Jaspersoft community. It only makes sense to create a total web site experience that ensures all visitors (to either site) can get the most out of every click. While we believe it is important to maintain two sites with two different sets of objectives, we also know that inviting both community and commerce is good for the whole body of Jaspersoft. One example: the Jasper Shop landing page is always among the top five most frequently visited pages at And, the most common referring site to this Jasper Shop page?

If you’ve not visited these new sites yet, I invite you to do so. Hopefully you’ll find reasons to visit and participate in both. In the meantime, you can also follow all-things Jaspersoft by joining our FaceBook group and our Twitter feed. Enjoy.

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